Variety in Social MediaTIP OF THE WEEK: Variety is the spice of life. 

This is one of my golden rules of social media, so I’m sure you’ve heard this from me before, but it’s easy enough to forget. We all get into ruts and routines, which can be helpful to a certain extent, but it’s absolutely essential to keep your social media content fresh in order to keep your followers engaged and coming back for more. So if you feel like you mostly share other people’s content, make a point to post your own original thoughts more often. If you feel like you only post on your own wall, make a point to comment on other people’s posts. If you feel like you usually post only text updates, be sure to mix in some photos and images – research shows that visual content has a much stronger impact than text.

One of the best ways to keep your content fresh is to keep finding new pages to follow and new people to connect with, then share their posts with your followers when it resonates with you. This will get more eyes on your posts and ultimately, your company!

Share →