It can be tempting to look at your competition and mimic what they’re doing on social media. After all, it’s normal and understandable to draw a blank when you log into a platform intending to promote your business. But remember that your followers want to engage with YOU, and YOU want to present your best self to the world. So be sure to write your social media posts, no matter which platform or platforms you focus on, in your own voice and tone as if you were talking to a friend. This way your audience is getting to know, like and trust the real you.