#TuesdayTip: Put yourself in your customer’s shoes when planning your posts on social media. What social media platform does she spend the most time on? Is that where you’re spending your time? What does she log in looking for? What is she struggling with today, and how can you make her life easier?

If you remember to keep the vast majority of your posts helpful and informative (rather than salesy and promotional), you’ll automatically boost your productivity and engage with more of the right people on social media.


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