Are you in a social media rut? You’re not alone. Many people fall into the habit of constantly posting the same type of content day after day.

Maybe you consistently share other people’s helpful posts, but forget to infuse your profiles with your own original perspective.

Or maybe you’re so focused on optimizing the opportunity to display your own personality and showcase your business on social media that you forget to cultivate high-quality posts from colleagues and industry influencers that your followers would find useful.

Balance

Either way, try to strike a 50 / 50 balance between posting your own and other people’s content. This will achieve several goals: position you as an industry expert, engage in meaningful dialogue and prove yourself as a valued member of a larger community. Most importantly, it will prevent your followers from getting bored.

Remember, as Einstein once said, “the definition of insanity is doing the same thing over and over again and expecting different results.”

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